Following the recent acquisitions of SlideRocket and SocialCast, this move confirms the VMware intention to be a provider of a complete set of services for the enterprise, rather than being only an enabler.
The terms of the acquisition were not disclosed, however Globes speculated that Digital Fuel could be acquired for around $85M.
Talking about the acquisition, VMware VP and General Manager Boaz Chalamish said:
Cloud computing represents a fundamentally new model for IT, enabling enterprises to realize unprecedented gains in operational efficiency, while also understanding, managing and optimizing IT resources based on granular business metrics. New levels of financial visibility and control in cloud environments will enable CIOs to engage with the CFO, line of business stakeholders and others around how IT investments translate to real business value.