Crafted in a certain way, with the right message it’s easy to persuade a potential customer about the benefits of running his IT infrastructure inside a public cloud rather than on-premises.
A typical argument for example is the cost of disaster recovery.
In March Google published a post on the subject educating the readers about the Recovery Point Objective (RPO), how much data you’re willing to lose when things go wrong, and Recovery Time Objective (RTO), how long you’re willing to go without service after a disaster.
Google compared the RPO, the RTO and the costs of performing disaster recovery between a traditional on-premises data center and its white label SaaS platform Apps:
In larger businesses, companies will add a storage area network (SAN), which is a consolidated place for all storage. SANs are expensive, and even then, you’re out of luck if your data center goes down. So the largest enterprises will build an entirely new data center somewhere else, with another set of identical mail servers, another SAN and more people to staff them…